An examination of the influence of online comedy content on youth creativity in Akure North Local Government, Ondo State
- Project Research
- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Background of the Study
Online comedy content has become a pervasive element of digital culture, particularly among youth audiences. In Akure North Local Government, Ondo State, humor disseminated via social media platforms has been linked to enhanced creative thinking and innovative expression among the young. The interrelation between humor and creativity is well-documented, suggesting that exposure to diverse comedic narratives can stimulate cognitive flexibility (Ibrahim, 2023; Olabisi, 2024). Digital comedy, which often employs satire and irony, provides a unique framework that challenges conventional thought patterns and encourages originality. The online environment thus serves as a dynamic platform for artistic and creative experimentation. Youth engagement with comedy content is seen as a catalyst for broader creative expression and problem-solving skills, reflecting the transformative impact of digital media on cultural production. Nevertheless, debates persist regarding the depth of creative influence and whether the rapid consumption of online humor might also trivialize serious discourse (Adekunle, 2025). This study aims to explore these dynamics and provide insights into how digital comedy content fosters creativity in a local context.
Statement of the Problem
Despite growing evidence linking online humor to creativity, there is limited empirical research focusing on its impact on youth creativity in Akure North. Challenges include determining the direct influence of digital comedy on creative outputs and distinguishing between entertainment and genuine creative stimulation. Additionally, there is concern that excessive exposure to superficial humor may detract from the development of more rigorous creative skills. The lack of localized studies further complicates the assessment of online comedy’s role in the creative processes of young people in Ondo State (Bello, 2024).
Objectives of the Study:
- To examine the relationship between online comedy content and youth creativity.
- To analyze how digital humor influences creative thinking among youth.
- To evaluate the role of comedy content in shaping innovative expression in Akure North.
Research Questions:
- How does online comedy content affect creative thinking in youth?
- What elements of digital humor stimulate innovative expression?
- Are there differences in creative outcomes based on the frequency of exposure to online comedy?
Research Hypotheses:
- H₁: Exposure to online comedy content positively influences youth creativity.
- H₂: Youth who frequently engage with digital humor exhibit higher creative thinking.
- H₃: The innovative aspects of comedy content mediate the relationship between humor exposure and creative output.
Significance of the Study
This study is significant as it illuminates the role of online comedy in fostering creativity among youth. The findings may guide educators and policymakers to harness digital humor as a tool for creative development, encouraging innovative educational practices and culturally relevant content strategies (Folarin, 2023).
Scope and Limitations of the Study:
The study is limited to analyzing online comedy content and its influence on youth creativity in Akure North Local Government, Ondo State, without considering offline comedic influences.
Definitions of Terms:
- Online Comedy Content: Humorous digital media including videos, memes, and posts.
- Creativity: The ability to produce original ideas and innovative solutions.
- Digital Media: Electronic platforms used for creating and sharing content.
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